A story of
LOVE AND
RESISTANCE
We love the energy that nicotine pouches bring, but we also know that not every day calls for maximum strength–and there are some days where we don’t want to use nicotine at all. There’s a gap between enjoying it and feeling controlled by it. That’s why we created Shift.
We created Shift for people who want to use less nicotine—whether that means stopping entirely or just cutting back. Shift Blanks are 0.0 MG pouches with the same feel and flavor, no nicotine required. Through our partner NicShift.com, we offer tapering plans to help you step down gradually.
OUR MISSION
At Shift, our mission is simple:
Give you control. We believe your relationship with nicotine should fit your lifestyle—not dictate it.
We are already
LOOKING AHEAD
Shift isn’t just about products—it’s about changing how we think about nicotine. We’re here to challenge the status quo and help you use nicotine on your own terms. Whether you're powering through work, hitting the gym, or just taking a break, Shift is here to help you keep control.
THANKS FOR JOINING US
IN THIS JOURNEY
Let's take control together—one choice at a time
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